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We analyzed the age targeting of 1.4 million URLs across 153 unique age brackets. The web's content peaks at 30-45, not the industry-coveted 25-34. Millennials command 50.3% of all age-targeted content. Gen Z gets just 12.6%. And sites targeting older audiences have dramatically better trust signals but the worst technical SEO on the web.
We classified 1.17 million URLs by sentiment. 83.5% are positive, 16.2% neutral, and just 0.32% negative — 260 Good URLs for every Bad one. The web is overwhelmingly positive. But negative content clusters in predictable places, and the gap between perception and reality is costing advertisers $26.8 billion a year.
We classified 1.4 million URLs by target gender demographics and cross-referenced with 20 content categories and four quality dimensions. 55% of web content targets men. Female-targeted content scores higher on trust and readability.
We scored 31,000+ websites against the GARM Brand Suitability Framework. 93.8% are brand-safe — but the remaining 6.2% reveal exactly where the risk concentrations are.