Age of the Internet Audience: How 1.4 Million URLs Target Different Generations
We analyzed the age targeting of 1.4 million URLs across 153 unique age brackets. The web's content peaks at 30-45, not the industry-coveted 25-34. Millennials command 50.3% of all age-targeted content. Gen Z gets just 12.6%. And sites targeting older audiences have dramatically better trust signals but the worst technical SEO on the web.