Posts tagged "content-analysis"

2 posts found.

February 26, 2026 15 min read

Age of the Internet Audience: How 1.4 Million URLs Target Different Generations

We analyzed the age targeting of 1.4 million URLs across 153 unique age brackets. The web's content peaks at 30-45, not the industry-coveted 25-34. Millennials command 50.3% of all age-targeted content. Gen Z gets just 12.6%. And sites targeting older audiences have dramatically better trust signals but the worst technical SEO on the web.

demographics research advertising audience content-analysis
February 26, 2026 13 min read

The Sentiment Economy: What 1.17 Million URLs Reveal About Positive vs Negative Web Content

We classified 1.17 million URLs by sentiment. 83.5% are positive, 16.2% neutral, and just 0.32% negative — 260 Good URLs for every Bad one. The web is overwhelmingly positive. But negative content clusters in predictable places, and the gap between perception and reality is costing advertisers $26.8 billion a year.

sentiment research brand-safety advertising content-analysis